Open-Xchange
Brand Style Guide

Usage:

• OX Blue - Used for the Open-Xchange logo when on a white background
• OX Dark Blue - Used for general backgrounds
• OX Medium Blue - Used for generating the spotlight on “OX Dark Blue”
• OX Light Blue - Used for product names

If there is a need to highlight some text in blue, please do not use any of the Open-Xchange blues above. Instead, please use OX Ice Blue from the list of Open-Xchange highlight colors below. OX Ice Blue has been specifically created for this purpose.

Usage:

All Open-Xchange greys can be used for backgrounds, gradients, lines and for form fields.

OX Grey and OX Silver can also be used as text colors in specific cases.

Usage:

As the name suggests, these colors are reserved for highlighting elements. This important job can only be achieved successfully if they are used as sparingly as possible. For example: using them to highlight starbursts, buttons and/or similar elements that warrant a color highlight.

Please note that the use of the highlight colors mandarin and mango should be restricted and only be used when all the other highlight colors (ice blue, lime green and raspberry) have already been used.

Usage:

The use of black on light backgrounds or the use of white on dark backgrounds is equally effective, but remember that white can also be used as a spotlight color in the silver gradient or as a form field on a light background.

Usage:

Radial gradients can be used to focus attention on something. Like a spotlight behind an isolated visual a radial gradient attracts the viewer’s attention. It can also be used to emphasize a piece of text or a headline. Finally it can be used to simply make a flat background more appealing.

The creation of gradients, and their placement, is quite simple, once you know how. Simply use the pure Open-Xchange colors for each side in the gradient tool and you are done (e.g. OX Dark Blue and OX Medium Blue to create the OX Blue Gradient).