PowerDNS
Brand Style Guide

 

The PowerDNS brand is well known and for this reason we have published the following summary of the Brand Style Guide to help keep it safe. This short summary should be referred to by anyone working with any PowerDNS Corporate Design elements in any medium.

The following sections briefly describe how to use branding features such as the PowerDNS logo and colors. If you still have questions after reading this, feel free to contact our Marketing Team for more information or help.

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csm_ox_standard_icons_powerdns_white_b51ddb959c
 
PowerDNS Logo
 
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PowerDNS Colors

PowerDNS Logo

The logo has a protected area around it. This absolute minimum distance from the PowerDNS logo to other elements must be maintained. See the hatched area in the diagram below.

It is strongly recommended to use the logos that have made available in the downloadable package.

csm_powerdns_logo_grid_2018_c454ed7aef
Logo package (.zip)

PowerDNS Corporate Colors

Colors make things stand out but precision defines a brand.

PowerDNS has a small color palette of only four colors. The following section describes each color and outlines how the color is to be used. Please read carefully before using the colors ‘randomly’.

 

Usage:

  • PowerDNS Orange is used for the "PowerDNS dots" on any background.
    Exception: The logo is used monochrome (in white negative or positive black).
  • PowerDNS Grey is used for background and the typography as well.
 
csm_ox_powerdns_mandarin_da2f845316
 

PowerDNS Orange
RGB 230-110-0
# e66e00
CMYK 5-65-100-0
Pantone 166

Note: identical to OX Mandarin

 
csm_powerdns_grey_f28296a7b1
 

PowerDNS Grey
RGB 102-102-102
# 666666
CMYK 0-0-0-75
Pantone 425

Note: not identical to any OX Grey

 
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Black
RGB 0-0-0-0
# 000000
CMYK 0-0-0-100
Pantone Process black

 
csm_white_83d6d9f33a (1)
 

White
RGB 255-255-255
# ffffff
CMYK 0-0-0-0

Download Colors (.ase)

 

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