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PowerDNS
Brand Style Guide

The PowerDNS brand is well known and for this reason we have published the following summary of the Brand Style Guide to help keep it safe. This short summary should be referred to by anyone working with any PowerDNS Corporate Design elements in any medium.

The following sections briefly describe how to use branding features such as the PowerDNS logo and colors. If, after reading this, you still have questions then please feel free to contact Open-Xchange Marketing for more information or help.

PowerDNS Logo

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PowerDNS Colors

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PowerDNS Logo with Open-Xchange Modifier

The PowerDNS logo usually appears with a modifier "AN OX COMPANY". The position of this strapline can be to the right; to the left or underneath the logo depending on its placement. Here are some examples:

  • When placing the logo on the right, the logo modifier "AN OX COMPANY" is positioned to the left, in front of the logo.

  • When placing the logo on the left the modifier "AN OX COMPANY" is positioned to the right of the logo.

  • The modifier "AN OX COMPANY" appears always in PowerDNS grey (see color palette below) regardless of the background color.
    Exception: If the logo is monochrome it appears either in white negative or positive black.

  • The logo has a protected area around it. This is an absolute minimum distance from the PowerDNS logo to other elements that must be maintained. See the hatched area in the diagram below.

  • The basic proportion of the logo is 96/22 for the stacked version and 168/13 for both of the horizontal versions. It is strongly recommended to use the logos that have already been prepared in the following downloadable package.

PowerDNS Corporate Colors

Colors make things stand out but precision defines a brand.

PowerDNS has a small color palette of only four colors. The following section describes each color and outlines how the color is to be used. Please read carefully before using the colors ‘randomly’.

Usage:

    • PowerDNS Orange is used for the "PowerDNS dots" on any background.
      Exception: The logo is used monochrome (in white negative or positive black).
    • PowerDNS Grey is used for background and the typography as well.

      Black
      RGB 0-0-0-0
      # 000000
      CMYK 0-0-0-100
      Pantone Process black

      PowerDNS Orange
      RGB 230-110-0
      # e66e00
      CMYK 5-65-100-0
      Pantone 166

      Note: identical to OX Mandarin

      White
      RGB 255-255-255
      # ffffff
      CMYK 0-0-0-0

      PowerDNS Grey
      RGB 102-102-102
      # 666666
      CMYK 0-0-0-75
      Pantone 425

      Note: not identical to any OX Grey

      Customer Portal

      Visit the OX Customer Portal for more brand related materials and collateral such as
      documents, graphics and videos to help market Open-Xchange
      products and communicate their benefits.

      Visit Customer Portal

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