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Commercial Control and
Monetisation for
Service Providers

Own the customer relationship, shape your commercial models, and build a sustainable email business with flexible, built-in upsell and cross-sell.

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Commercial Control and Monetisation for Service Providers

Own the customer relationship, shape your commercial models, and build a sustainable email business with flexible, built-in upsell and cross-sell.

Powering hundreds of millions of user accounts worldwide.

A True Provider
Platform

OX App Suite was built for service providers from day one - not as a resale model, but as a platform you can easily shape, monetise, and operate as your own business.

Control how you sell

You decide how email is packaged, priced, upgraded, and sold across all of your brands, markets, and customer segments.
 
 
 

Start simple and scale as you grow

Launch with a fully configured, best-practice setup, or tailor packaging, features, and upgrades in detail from day one. OX lets you adapt and refine your offering over time, without replatforming.

A True Provider Platform

OX App Suite was built for service providers from day one - not as a resale model, but as a platform you can easily shape, monetise, and operate as your own business.

Control how you sell

You decide how email is packaged, priced, upgraded, and sold across all of your brands, markets, and customer segments.

Start simple and scale as you grow

Launch with a fully configured, best-practice setup, or tailor packaging, features, and upgrades in detail from day one. OX lets you adapt and refine your offering over time, without replatforming.

You own the
customer relationship

With OX, email is offered entirely under your brand and commercial control. Data, plans, pricing, and customer relationships all remain yours, with no competing touch points from the platform provider.

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Branding and presentation
  • Fully white-label UI
  • On desktop and mobile (iOS, Android)
  • Integrate your own authentication method or customize the Login page
  • Customize all URLs
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Packaging and pricing
  • flexible business models (freemium, tiered plans, trials, add-ons)
  • start with recommended packaging or create your own
  • end customer pricing is completely at your discretion
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Upgrades and monetisation
  • Dozens of pre-built upsell triggers in the UI
  • Pre-set campaigns to inform, promote and upsell to your users
  • In-app behavior triggers you can use to promote your own products and services

Flexible Packaging, Upsell and Cross-sell

OX lets you define email packages that match how you sell and provides
a powerful upsell and cross-sell engine to monetise your offering.

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Tiered
packages

Offer streamlined entry packages and enhanced tiers, with pricing based on average storage usage or predefined quota bands.

 
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Optional
advertising

If desired, you can enable advertising for the simple email only package and offer an upgrade package without advertising.

 
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Meaningful
add-ons

Upsell productivity, security, encryption, AI assistance, or forwarding-only mailboxes as optional add-ons - per user, per package.

 
Built-in upsell triggers
that convert

Engage users at the right moment with dozens of in-app triggers and ready-to-use campaigns for upgrades and add-ons - based on real usage behavior. Promote OX features and your own services directly inside the OX interface

 

Multiple Brands and
Markets, One Platform

OX lets you run multiple brands and regional offerings on
a single platform, without duplicating systems or compromising control.

Support different brands with distinct packaging and
positioning
Create market-specific bundles tailored to local
customer needs
Apply region-specific pricing strategies and
commercial rules
Enable consistent operations while preserving local
differentiation.
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All You Need for a Fast,
Successful Launch

OX equips service providers with ready-to-use resources that reduce time to market and internal effort, so you can launch quickly and scale without friction.

Support for defining packages and pricing
Ready-to-use content, videos, and visuals for your website and customer communications
Marketing campaign assets and tools to drive adoption
Upsell best practices built into the platform
Training resources for Customer Care teams to ensure consistent, high-quality support

What Providers Gain

Higher ARPU from email

Clear upgrade paths for SMBs

Lower churn through value-based plans
Independence from third-party commercial models
Email as a revenue engine, not a checkbox feature

Proven in Real Provider Environments

OX is used by service providers running millions of mailboxes across multiple brands and
markets, with commercial models adapted to local and global needs.

See How This
Works in Practice

In a short demo, we’ll show how service providers package, price, and monetise email using OX, and how this fits into your existing portfolio.

Book a demo

 

See How This Works in Practice

In a short demo, we’ll show how service providers package, price, and monetise email using OX, and how this fits into your existing portfolio.

Book a demo
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