A true platform for providers
OX App Suite was built for service providers from day one - not as a resale model, but as a platform you can easily shape, monetize, and operate as your own business.
Control how you sell
You decide how email is packaged, priced, upgraded, and sold across all of your brands, markets, and customer segments.
Start simple and scale as you grow
Launch with a fully configured, best-practice setup, or tailor packaging, features, and upgrades in detail from day one. OX lets you adapt and refine your offering over time, without replatforming.
You own the customer relationship
With OX, email is offered entirely under your brand and commercial control. Data, plans, pricing, and customer relationships all remain yours, with no competing touch points from the platform provider.
Branding and presentation
- Fully white-label UI.
- On desktop and mobile (iOS, Android).
- Integrate your own authentication method or customize the Login page.
- Customize all URLs.
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Packaging and pricing
- Flexible business models (freemium, tiered plans, trials, add-ons).
- Start with recommended packaging or create your own.
- End-user pricing is completely at your discretion.
Upgrades and monetization
- Dozens of pre-built upsell triggers in the UI.
- Pre-set campaigns to inform, promote and upsell to your users.
- In-app behavior triggers you can use to promote your own products and services.
OX lets you define email packages that match how you sell and provides a powerful upsell and cross-sell engine to monetize your offering.
Tiered packages
Offer streamlined entry packages and enhanced tiers, with pricing based on average storage usage or predefined quota bands.
Optional advertising
If desired, you can enable advertising for the simple email only package and offer an upgrade package without advertising.
Meaningful add-ons
Upsell productivity, security, encryption, AI assistance, or forwarding-only mailboxes as optional add-ons - per user, per package.
Built-in upsell triggers that convert
Engage users at the right moment with dozens of in-app triggers and ready-to-use campaigns for upgrades and add-ons - based on real usage behavior. Promote OX features and your own services directly inside the OX interface
Standalone or bundled with your products
Sell email standalone, ad-supported, or bundled with domains, hosting, or connectivity -under your pricing and commercial logic.
Multiple brands and markets, one platform
OX lets you run multiple brands and regional offerings on a single platform, without duplicating systems or compromising control.
Support different brands with distinct packaging and positioning.
Create market-specific bundles tailored to local customer needs.
Apply region-specific pricing strategies and commercial rules.
Enable consistent operations while preserving local differentiation.
Everything you need for a fast, successful launch
OX gives you ready-to-use resources that reduce time-to-market and internal effort, so you can launch quickly and scale easily.
Support for defining packages and pricing.
Ready-to-use content, videos, and visuals for your website and customer communications.
Marketing campaign assets and tools to drive adoption.
Upsell best practice built into the platform.
Training resources for Customer Care teams to ensure consistent, high-quality support.
See how this works in practice
In a short demo, we’ll show how service providers package, price, and monetize email using OX, and how this fits with your existing portfolio.
