How do cloud and Telco service providers avoid becoming just a great commodity bit pipe?

Apr 15, 2012

We are headed to the Telco Cloud World Forum this week with a strong story to share and some great partners to update. Primarily, that OX App Suite’s benefit to Telco and cloud service provider models just got better. Welcome OX Text: a secure, cloud-based solution that allows your users to reduce the complexities of text editing while promoting collaborative document creation. Just in case you weren’t at WorldHostingDays in Germany last month or did not read recent press last week on the launch of OX Text – with non-destructive support of Microsoft Office and OpenOffice or LibreOffice file formats. XML-based documents – participants of London’s Telco Cloud Forum this week will understand just how powerful these tools can be for their business model.

We are at an incredible moment where technologies like HTML5, LTE and 4G, Java Script and CSS3 are intimately fusing together great UX and meaningful services across devices. And more and more, OX sees how the mobile industry is deploying software platforms and services that are making next generation broadband networks faster, more scalable and configurable, and equally important: flexibly priced. What we are experiencing is that these industries are going beyond the inflated expectations phase of the ‘hype cycle’ to where real problems are being solved with new software, platforms and services.

Telcos and mobile carriers are competing with third-party OTT (“Over the Top”) communications applications such as WhatsApp and Skype. They are now turning to Rich Communication Suite (RCS) service capabilities that integrate functions from instant messaging, image/video sharing, voice calling, presence information and still offer attractive open service plans without bringing back old-fashioned, limited varieties of walled garden alternatives.

For cloud services, providers find that OTT service platform vendors are far ahead of them in cloud services for traditional Telco consumer and small business customers. With OX App Suite, this can now change. Providers can offer a single interface that is branded for their customer base to take back a seamless communication and collaboration experience. Even better, OX App Suite provides the basis for providers to provide relevant services to their users everywhere they are: mail, text-editing and document management, social computing, calendaring and team collaboration.

At Open-Xchange, we provide the IT software and services expertise to achieve success in the cloudifcation and webification occurring everywhere in today’s business. When one adds the importance of how mobility plays a role, having a flexible partner like Open-Xchange provides the support and integration expertise needed to ensure services interact instantly with web sessions and social networks for a true multi-device experience.

If you are in London the next few days, stop by the Lancaster Hotel and the Telco Cloud World Forum and discover just how software built for the mobile-app economy and fueled by a flexible business model is driving a compelling alternative to business-as-usual.

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