A Mobile Love Story: the Business of Critical Software

Jan 22, 2013

Mission critical. What items of your business can you not live without and are simply mission critical to daily operations? If you had to choose, could you trade your telephone for email that could never be knocked out by weather or a “force majeure?” Being in the email business–and striving to go “Beyond Email” with partners–it seems almost impossible to think of a day without my email. But actually, it just happened. On Monday, in a regional Deutsche Telekom building, a fire broke out that dropped the infrastructure and hence my work email.

Luckily, mobile Apps on my iPhone had some of my data stored locally for important appointments allowing me to continue on with my digital business life. Which online casino brings me to the point: SMB”s everywhere (like Open-Xchange) more and more rely on mobile access to their mission critical software.http://bit.ly/RWL5FY

 

And what is clearly critical is that business overall switches to putting mobile apps and a model in place that are not just integrated, but replace outdated ways of working. It is almost like creating a fail safe method of working that never has an “oh that is on my desktop,” or “Afterall, we all know our mobile phones never sleep nor are they ever turned off). The connected economy has created an ever-on addiction. And SMB”s around the world are now more than ever awakening to redefining how this works. How we work.

Whether you curate a blog, regularly post on your Facebook wall, flying from city to city for Sales, are checking eBay or Amazon side hobbies: some of us are checking email 150 times a day. Think about that…software”s interface(s) has replaced the frequency of eating, sleeping, exercising, even praying. Mission critical indeed! So hang in there, the hardware part of our business may have had an outage. Software that makes this blog possible just kicks on ticking.

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