Open-Xchange Targets Telcos, City Carriers and Cable Providers with Special Promotion
Enter the cloud application market with business-class email at fixed price
DUBAI, UAE, October 3, 2011 – Open-Xchange, the leading technology supplier of business-class email for cloud providers, has turned its sights on telcos, city carriers and cable providers -- introducing fixed pricing for its email, communication and file sharing software at Telecoms World Middle East.
Open-Xchange provides telcos with a quick path to increase the average revenue per user (ARPU), as well as customer retention rates. By enhancing the free webmail services to a state-of-the-art user experience and providing an upsell to business class email including mobile and social network services, local carriers and telcos can compete without large capital expenditures.
Last year, the largest city carrier in Germany, NetCologne, replaced its existing webmail with the AJAX-based Open-Xchange PIM (Personal Information Management). At no additional charge, NetCologne customers now have modern and easy-to-use email, calendar and contact management. NetCologne provides more than 500,000 customers around the Cologne and Bonn areas with phone, Internet, mobile phone and TV services.
"Telephony, Internet and mobility are converging at a phenomenal rate - and we see that customers prefer to get all their communication services from one source," said Stephan Bramey, head of residential customer marketing at NetCologne. "With Open-Xchange, we are at the forefront of this development and offer our customers a mobile office - to which they have access anywhere at any time.”
Open-Xchange introduces a special pricing called "OXrate Promotion 2011”, specially targeted for the need of telcos and cable providers: Partners receive Open-Xchange webmail and PIM (personal information manager) at no charge for all their customers. This enables them to replace their existing webmail solution with the Open-Xchange business-class webmail interface and generate additional business selling enhanced sharing and mobility features to webmail users. As part of the promotion partners get a free proof-of-concept installation and significantly discounted professional services and support benefits.
"Telcos, carriers and cable providers can quickly grow their business and leverage their existing customer base by introducing the new ‘In-App Upsell’ concept, which makes it easy for providers to offer new premium features to users," says Rafael Laguna, CEO of Open-Xchange. "Open-Xchange grew its number of users to more than 24 million people worldwide in 2010 – an increase of 60 percent - as we are the only business-class email solution specifically designed to meet the needs of SaaS providers."
Open-Xchange integrates email, calendar, contact and task management with advanced file sharing. Appointments and team meetings can be scheduled efficiently with team calendars. Using shared folders, team members get access to all important files, tasks, appointments and contacts. Central storage of files prevents duplicated work and reduces the amount of email traffic. Cutting-edge social network integration enables aggregation of email and contact information from external mail services and social networks.
Open-Xchange's unique Social OX features give users the ability to consolidate any kind of existing webmail accounts — for example from Google and Yahoo — into a folder in Open-Xchange so they can be managed more easily. Plus, contact details from social networks such as Facebook and LinkedIn can be added automatically to the Open-Xchange address book — giving users easy access to the latest contact information within their personal network. Also, users can merge their calendar and address books from Google into Open-Xchange.
For more than a decade, Open-Xchange has been delivering innovative, cost effective, open source collaboration alternatives for email, calendar, contacts and document management. The company is a pioneer in SaaS and now a leading email and groupware cloud application, which provides integration with social and business networks, as well as mobile access. Open-Xchange is used by the largest web host providers in the world, as well as on-premises by some 3,500 businesses, governments and educational institutions. Open-Xchange AG is a privately-held company headquartered in Nuremberg, Germany with offices in Olpe, Germany and Tarrytown, N.Y. For more information, please visit www.open-xchange.com.